Almost ten years ago….
How could downtown Salida not have a liquor store? Ever since Prohibition ended, F Street had been host to a bottle shop.
For years, local residents relied originally on Dikkins Liquor Store and later the Jug to find their libations. Sadly, the owners of the Jug closed the shop in 2001 due to family health issues. Essentially, it was gone.
Well, how about a real estate office instead? Nope. How about a massage studio? Nope. Salidans wanted their favorite liquor store back.
Fortunately, our heroes, Jerry, Sally and Chad Hixon, entered the scene and bought the former Jug property in the fall of 2003. They decided to run a specialty liquor store. With a focus on high-end wines, specialty liquors and craft beers, the Hixons opened the new version of the Jug on February 21, 2004.
So, the store had a new look and a new name (sort of) Owner Chad Hixon wanted to include his grandfather’s name in the full name of the bottle shop. Thus, Arlie Dale’s Jug Liquors it was.
Now Arlie Dale’s Jug is a nine-year Colorado institution. The store offers a selection of more than 300 wines and carries more than 200 microbrews and imports. And who doesn’t recognize the famous Jug logo on stickers, hoodies, koozies and hats around Salida, (and the US for that matter)?