It’s hard not to associate the Jug with summer — especially with FIBArk and other festivals that happen downtown. Since the Jug is across the street from Riverside Park it’s in the heart of the action. But, of course, we see evidence of the Jug everywhere. Happy summer!
This is the place to be.
Part of the landscape.
FIBArk — the mark of summer in Salida.
Ferris wheel fun during FIBArk.
Boaters doing their thing during FIBArk.
Two registers! Double time.
Always service with a smile or a crazy look.
Waiting in the shade
Raise your can.
Busy good times. ,
Mike Potts kicking back on a summer float
Dan Zettler — real men do wear pink..
Keeping good company.
Summertime in Salida.
The river water glistens and shimmers with the western sun. Waves lapping the sides of the raft occasionally rush over in a splash. The winter runoff feels frigid yet refreshing.
It doesn’t take long before another shimmery, cold, refreshing liquid enters the scene. And this one you can drink. We’re talking about beer.
Beer and Boating Just Go Together — Why?
“Because it has from the beginning of time,” says librarian and veteran boater LaVonne Meek. To her, it’s simple. “Hot Day, Cold Beer.”
© Jill Davis
“It’s natural,” says CEO of Epic Valley Salsa and boater Tim Markel. When on the river, according to Markel, “drinking beer is an automatic thing you do. There’s a natural synergy between boats and beer.”
Part of the connection is the social nature of river rafting says Meek’s coworker and fellow librarian Susan Mathews. And when you’re with friends and family on a hot day of rafting, beer is a bonus.
“It’s having something special,” she says. “We have beers, and then we let the kids have flavored soda water.”
Many boaters have that same attitude since beer often tops the list of things to bring on both single or multi-day river trips. Retail Buyer for Salida Mountain Sports Amy Reed has been on several multi-day family trips. She says beer is a must. “A lot of cheap, canned cold beer and soda for the kids.”